Florida Business Consulting – Why company culture is the secret to success
Since they launched in Miami in 2013, direct marketing specialists Florida Business Consulting have expanded their services into Orlando, Fort Lauderdale, Dallas, Atlanta and Houston and they argue that the secret to their success is their company culture.
CEO at Florida Business Consulting, Eric Martin believes that the firm’s fun, friendly and nurturing working environment plays a crucial role in their continued success. At Florida Business Consulting their people are their business, and the firm’s philosophy is that fun plus hard work equals success.
In the season of graduate recruitment, Florida Business Consulting recognizes there is stiff competition to hire top talent. The firm held an orientation day on Friday, May 12th for their latest recruits, followed by a team building event with some the firm’s employees and new hires attending the Miami Marlins game.
The game was a great opportunity for the new recruits to build relationships with the firm’s existing employees.
Florida Business Consulting invests lots of time and effort into creating a positive working environment where they motivate and inspire their employees to achieve their goals and reach their full potential, and team-building activities and social events play a crucial role.
The firm has a very social culture with lots of activities for the employees to get involved in including weekly team nights, Top Gun weekends, company activity days, R&R getaways and much more.
They have adopted a recognition and reward culture where they offer frequent bonuses, incentives, and prizes to their top performers. “I believe it’s important to recognize people for their efforts,” said Mr Martin.
One of the firm’s primary objectives is to double in size over the next 12 months, and they believe that their commitment to development is critical. CEO at Florida Business Consulting, Eric Martin is passionate about development and assisting and encouraging people to learn, grow and develop. Mr Martin takes a hands-on approach to the day to day business operations and also operates an open door policy to make himself accessible and communication with employees easy.
Florida Business Consulting specializes in bringing brands and consumers closer together through face-to-face marketing. Working on their clients' behalf, the firm conducts thorough market research to pinpoint the most promising markets for their clients' brands. Then, after identifying key consumer groups, the business delivers their clients' campaigns directly to consumers, opening up the opportunity for one-on-one communication.