Florida Business Consulting: Why Pokémon Go is a Game Changer For Marketers

Florida Business Consulting: Why Pokémon Go is a Game Changer For Marketers

august 31 2016

Florida Business Consulting urge marketers to unlock their potential by exploring Pokémon Go as marketing inspiration.

Pokémon Go is a free-to-play location-based augmented reality mobile game developed by Niantic for iOS and Android devices. It was released in most regions of the world in July 2016. Making use of GPS and the camera of compatible devices, the game allows players to capture, battle and train virtual creatures called Pokémon, who appear on device screens as if they are present in the real world. The game allows anyone with a smart device that has a camera and a mobile Wi-Fi connection to integrate real world locations to tap into the virtual Pokémon world. Florida Business Consulting are anticipating the launch of Pokémon Go Plus.

Pokémon Go has been a record breaker for all user age groups, outperforming Snapchat, Candy Crush and Facebook within its first week. With a whopping 21 million active daily users, the online phenomenon is generating $1.6m in daily revenue. IPhone users are clocking up on average 33 minutes and 25 seconds usage a day. Figures from SensorTower has compared its data against Facebook (22 minutes), Snapchat (18 minutes), Twitter (17 minutes and 56 seconds) and Instagram (15 minutes).

Marketers are anticipating a boom in augmented reality games as marketing potential is realized. Businesses have been purchasing Pokestops as a way to advertise for free and increase foot flow to businesses. Businesses can offer real world incentives to increase popularity of their Pokestop and encourage real life business activity in their location.

Florida Business Consulting believe that some brands will incorporate Virtual Reality into their marketing strategies. Yet, the firm expresses that the brand message and business model should be considered before jumping on board - will the target market actively participate? Will it enhance customer experience? What should be the top considerations when deciding how to have a business participate?

Established in 2011, Florida Business Consulting is a privately owned direct sales and marketing company in Miami, FL. They are responsible for developing management teams to lead their clients into new markets, cities and countries. The mission at Florida Business Consulting is to bridge the gap between the product and the consumer with their professional trained team.

A spokesperson from Florida Business Consulting was quoted

Pokémon Go will be a real business changer if implemented correctly as businesses can maximize their potential by embracing new technological advances.

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