Florida Business Consulting reveal face-to-face marketing strategy as secret to massive expansion
With market reach spanning seven states, and expansion plans to go global, Miami-based Florida Business Consulting argues that their face-to-face marketing strategy is the secret to their massive expansion.
After moving to its offices in Downtown Miami in 2013, Florida Business Consulting expanded to five more cities around the country: Ft. Lauderdale, Orlando, Atlanta, Dallas, and very soon, Houston. This expansion led to the opening of 10 offices (two in Miami, one in Ft. Lauderdale, one in Orlando, two in Atlanta, two in Dallas, and two in Houston) working on a portfolio of eight different clients in various industries such as telecommunications, non-profit, restaurant, and energy. In August this year, the sales and marketing specialists opened their first project in Jacksonville, seeing Florida Business Consulting now operate in seven states.
"Despite advances in technology offering brands a plethora of marketing avenues, in the end, people buy from people, and human interactions are the most effective form of marketing,” commented Eric Martin, Managing Director at Florida Business Consulting.
Sales and marketing experts, Florida Business Consulting, have committed to exclusively using face-to-face marketing strategies. By taking a product or service directly to the market with a human billboard ready to complete demonstrations, Florida Business Consulting’s brand ambassadors have the ability to interact with consumers, handle queries, instill consumer confidence and build brand loyalty.
Florida Business Consulting argues that in-person promotions are far more effective than digital advertising. Face-to-face interactions are hard to ignore or overlook and create a lasting impact. Companies spend millions of dollars on advertising campaigns that provide no real, measurable results or feedback. The way people view TV is changing and as a result marketing has been forced to evolve. “People’s attention spans are shortening, and when they have the ability to, they fast forward adverts, losing companies valuable advertising," commented Mr Martin.
Florida Business Consulting's main goal is to have a total of 20 offices in the next 12 months. Those optimistic goals are the result of their thorough understanding of marketing trends and customers' needs, but primarily, due to their ability to rapidly expand. “Client demand is huge and we have the potential to take our business global. We just need to find more ambitious and talented individuals to help take our business forward,” commented Mr Martin.
Opening 10 more branches is the next step for the business development team at Florida Business Consulting in order to lay a solid foundation for the start of their global expansion.
Based in Miami, Florida Business Consulting specializes in bringing brands and consumers closer together through face-to-face marketing. Working on their clients' behalf, the firm conducts thorough market research to pinpoint the most promising markets for their clients' brands. The firm's commitment to face to face interactions is their USP and the secret to their success, and they are urging companies to get back to basics and use human interactions to market their products and services.