FBC CEO inspires budding entrepreneurs at Chicago Business Owners Summit
CEO at Florida Business Consulting Eric Martin took to the stage this past weekend to address hundreds of sales and marketing professionals at the Chicago Business Owners Summit.
Held on March 25th at the W Chicago - City Centre, business owners and aspiring entrepreneurs from all over the U.S. flew into Chicago to attend the prestigious summit.
The W Chicago is a short journey from both Midway and O’Hare International Airports making it an ideal location for the event. The 4-star hotel boasts incredible architecture and cutting edge conference facilities. It can accommodate a multitude of business needs, with meeting facilities suitable for 20 guests up to 200.
Mr. Martin was among many high-profile keynote speakers at the event, each designated a specialist subject to address attendees on. Mr. Martin spoke on the topic of numbers and statistics, and the pivotal role they play in the running of a successful business.
“Business success is all about analytics of numbers and statistics. Get a grip of the numbers, and everything will fall into place,” said Mr. Martin.
During the speech, Mr. Martin encouraged delegates to track everything, gather data and crunch the numbers. “From talent acquisition and retention, sales and turnover, everything needs to be carefully scrutinized and mastered. Once you have all of the relevant information, it allows you to take action, have the right conversations and put strategies in place, based on facts rather than emotions,” explained Mr. Martin.
The objective of the conference was to provide those in attendance with expert advice to allow them to expand their knowledge and skill-set and accelerate their progress within the marketing and sales industry. Mr. Martin oversees multiple office locations and he firmly believes that there is no great difference between successfully running one small business or a large organization. “For me, It’s not about running one great office, it's about putting systems in place and being able to replicate those to run a multi-million dollar organization. My goal this past weekend was to pass on my advice and guidance specifically in this matter," commented Mr. Martin.
The Business Owners Summit was Mr. Martin’s first speaking engagement of the year and he hopes to add many other events to his calendar. “One of my greatest passions is helping others. I love being a coach and mentor to aspiring entrepreneurs and being able to pass on information to help others is something I take great pride in," commented Mr. Martin.
Florida Business Consulting specializes in bringing brands and consumers closer together through face-to-face marketing. Working on their clients' behalf, the firm conducts thorough market research to pinpoint the most promising markets for their clients' brands. Then, after identifying key consumer groups, the business delivers their clients' campaigns directly to consumers, opening up the opportunity for one-on-one communication. Mr. Martin received great feedback from his keynote speech, and he is hoping to add more speaking engagements to his calendar this year.