Florida Business Consulting CEO Talks Recruitment at Industry Conference
CEO at Miami-based outsourced sales and marketing specialists, Florida Business Consulting addressed attendees at a recent industry conference on the subject of recruitment.
Held at the Crowne Plaza Miami International Airport on Saturday, May 27th, the South East leadership conference was attended by over 300 sales and marketing professionals, including 20 business owners. Mr Martin was among many guest speakers at the invite-only event, with each given a topic to address delegates on. Mr Martin spoke on the subject of recruitment and disclosed the strategies and practices that Florida Business Consulting implements, which has seen them expand their services into six states since their launch in 2013.
“Good recruitment is the backbone of every successful business, and I am a firm believer that a company is only as good as the people they hire.” Florida Business Consulting has adopted a very non-traditional approach, not pre-judging candidates on education or experience, and instead choosing to look past the resume and choosing to critique candidates on three factors; student mentality, work ethic and self-motivation. “I believe that as long as someone possesses these three qualities, we can provide them with all of the necessary skills and knowledge to become a key player,” said Mr Martin.
Mr Martin encouraged business owners to focus on development to attract and retain top talent. Florida Business Consulting attributes much of their success to their unparalleled development opportunities, offering their employees a structured career path that takes them from entry level through to a senior position and eventually a business partner role, via their internal business development program.
The sales and marketing experts are committed to the development of their people and they invest a vast amount of time into each and every employee, offering ongoing coaching and training to allow them to expand their knowledge and skill set, develop their skills, and set them up for future success. Mr Martin referenced a quote from world-renowned entrepreneur, Richard Branson “Train people well enough so they can leave. Treat them well enough so they don’t want to.”
After Mr Martin had finished addressing attendees, there was a short question and answer session, allowing delegates to get more insight on Florida Business Consulting’s recruitment practices.
Florida Business Consulting specializes in bringing brands and consumers closer together through face-to-face marketing. Working on their clients' behalf, the firm conducts thorough market research to pinpoint the most promising markets for their clients' brands. Then, after identifying key consumer groups, the business delivers their clients' campaigns directly to consumers, opening up the opportunity for one-on-one communication. CEO at Florida Business Consulting,