TEAR HERE
Form
Lines
Routes
People
Notes
Firm
Desk
FAQ
Miami
LINES
Four lines on the form.
DM
Direct marketing
Face-to-face work that puts a person between a product and the people who might use it.
DS
Direct sales
The same human channel, aimed at a sale rather than only at awareness.
CF
Charitable fundraising
The same face-to-face force, used for charities as well as for companies.
RC
Retail channels
The profile’s “even marketing” sits next to a sentence about retail, alongside B2B and B2C.